Tom Hanks has warned fans that an ad for a dental plan that appears to use his image is in fact fake and was created using artificial intelligence.
The Oscar-winning actor shared a computer-generated image of himself on Instagram Saturday, warning his followers about a promotional video for a dental plan circulating online.
“BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” Hanks wrote over the photo of his AI counterpart.
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Tom has previously engaged in discussions about the growing impact of artificial intelligence and deepfake technology in the creative industries.
Speaking with British comedian Adam Buxton on his podcast on 18 April, just days before the start of the Hollywood writers’ strike, Hanks said of AI: “We saw this coming. We saw that there was going to be this ability to take zeros and ones inside a computer and turn it into a face and a character. Now that has only grown a billionfold since then, and we see it everywhere.
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“I can tell you that there [are] discussions going on in all of the guilds, all of the agencies, and all of the legal firms to come up with the legal ramifications of my face and my voice – and everybody else’s – being our intellectual property.
“Right now if I wanted to, I could get together and pitch a series of seven movies that would star me in them in which I would be 32 years old from now until kingdom come. Anybody can now recreate themselves at any age they are by way of AI or deepfake technology.”
