A prominent Mexican social media influencer was shot dead while livestreaming on TikTok, according to local authorities.
Police said the incident occurred on Tuesday in Culiacán, the capital of Mexico’s Sinaloa state, near the local prosecutor’s office.
According to reports, the livestream showed César Gastélum chatting with friends when two men arrived on a motorcycle.
One of the assailants allegedly drew a handgun and opened fire on Gastélum before fleeing the scene with his accomplice.
Mexican President Claudia Sheinbaum told reporters that authorities would investigate the motive behind the killing and identify those responsible for the attack.
On his Instagram account he often shared pictures of his travels and nights out, or posing in front of luxury cars.
In one of his posts, he could be seen at the grave of Leobardo Aispuro, an influencer known as “El Gordo Peruci”.
Aispuro was shot dead in December 2024, in a killing which police said may have been linked to the rivalry between two warring factions of the Sinaloa cartel.
Violence in the state of Sinaloa, of which Culiacán is the capital, has spiralled since the two factions – Los Chapitos and La Mayiza – fell out in September 2024.
