MUMBAI: Indian music record label and film production company T-Series has removed Atif Aslam’s song from its Youtube channel two days after releasing the video.
The label released a version of the ‘Kinna Sona’ sung by Atif Aslam but removed the video from their YouTube channel after two days. The original romantic number first featured in 2019 movie ‘Marjaavaan’ starring Sidharth Malhotra.
There was immediate backlash in India and #TakeDownAtifAslamSong started trending on Twitter after the music label put up the popular Pakistani singer’s son on Youtube.
The Federation of Western India Cine Employees’ (FWICE) has demanded to ban Pakistani artistes in India amid the deteriorating relations.
The issue also caught the attention of extremist right-wing Maharashtra Navnirman Sena run by Raj Thackeray which demanded to take down the song or else action will be taken.
T-Series was forced issued an apology after the threat stating, “It has been brought to our notice that the said song has been sung by Atif Aslam and this song was put up on the YouTube channel of T-Series by one of our employees from the promotion team. He was unaware of his action and erred while putting up the song.”
The music label added, “We condemn our mistake and apologise for the same. We assure you that henceforth we will neither release, nor promote the song on any platform of T-Series. Meanwhile, we are removing the said song from our YouTube channel.”
The music company also ensured the audience that they will not be releasing or promoting any artists from Pakistan in the near future.
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