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As we know, Netflix reported losing subscribers for the second quarter in a row as the streaming giant battles fierce competition and viewer belt-tightening.
Now, the company has planned to stop widespread account sharing with a new ‘Add a home’ option. It will allow one account to be shared across multiple households with users paying extra for each home after the first one.
The ‘Add a Home’ option is an evolution of ‘Add Extra Member’ that was pioneered in Chile, Costa Rica, and Peru earlier this year. The feature will be tested in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras.
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Users on the Basic plan will be able to add one home to their account, Standard up to two, and Premium up to three extra. It will cost ARS 219 (about $1.60) per month in Argentina and $2.99/mo in the other LATAM markets.
Netflix has assured that the owner of the account will always be able to remove any additional homes at any time from the Settings page.