Facebook launches new company logo, corporate branding

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SAN FRANCISCO: Facebook on Monday unveiled a new logo for the company to distinguish it from its apps.
The social media company said it would start using the new brand within its products and marketing materials, and would update the Facebook for Business website over the coming weeks.
In June, the company began including “from Facebook” within its apps that includes Messenger, Instagram and WhatsApp.
Chief Marketing Officer Antonio Lucio stated that they are updating their company branding to clear about the products that come from Facebook. He also announced to launch a new logo to differentiate the app from the company.
“Facebook started as a single app. Now, 15 years later, we offer a suite of products that help people connect to their friends and family, find communities and grow businesses,” he said in a statement.

“Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.
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Lucio said new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.
He said people should know which companies make the products they use. The company’s main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

“We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal.
“And in June we began including “from Facebook” within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.”
Lucio added this brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.
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