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Facebook has sold private user data to streaming giant Netflix in over a $100 million deal, According to a document shared by X user Deedy.
The document reveals that Facebook granted access to users’ private messages in return for Netflix’s viewing history data. Additionally, it suggests that Netflix purportedly paid Facebook over $100 million for these privileges.
According to the document, in 2011, Netflix introduced a Facebook integration to share user data globally. Furthermore, it indicates that Netflix initiated efforts to persuade Congress to permit such data exchanges within the United States.
The document outlines that by 2013, Netflix had initiated a series of agreements labeled as “Facebook Extended API,” including an agreement dubbed as the ‘Inbox API.’ This allowed Netflix automated access to Facebook users’ private message inboxes. In return, Netflix was required to furnish Facebook with biweekly reports detailing daily counts of recommendation sends and recipient clicks categorized by interface, initiation surface, and/or implementation variant (e.g., Facebook vs. non-Facebook recommendation recipients).
Moreover, the document asserts that in August 2013, Facebook granted Netflix access to its “Titan API,” a private interface permitting a select partner to access various Facebook user data, including messaging app interactions and connections with non-app friends.