Apple has announced to ban a few apps from the App Store if they do not comply with upcoming privacy standards.
According to the reports, Apple’s new App Tracking Transparency protocols have already been delayed to give developers more time to address potential privacy issues, but it seems likely that this will not be enough to ensure that all applications are compliant.
Apple’s senior vice president Craig Federighi of software engineering said that users will soon be able to choose whether they allow advertisers to track them across different websites and apps.
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“Early next year, we’ll begin requiring all apps that want to [track users] to obtain their users’ explicit permission, and developers who fail to meet that standard can have their apps taken down from the App Store,” Federighi said.
When App Tracking Transparency has launched, apps will be required to provide a pop-up notification asking users whether they give permission to be tracked across apps and websites owned by other companies.
