In a novel move, Pakistani fashion brand Azai has planned to donate all its profits from sales in August to charity. The campaign has been launched to celebrate the 76th Independence Anniversary of Pakistan.
The women’s designer wear company shall be donating all its August profits to The Citizen’s Foundation, an NGO which has been helping educate underprivileged children across Pakistan for over 28 years. With more than 1800 schools, TCF continues to change the future of almost 280,000 Pakistani children today.
The donation campaign has been established in a bid to celebrate 14th August by creating tangible national change. Azai hopes other companies and individuals will follow suit and celebrate the joyous occasion by spending marketing budgets on initiatives that can help better our struggling nation.
