NEW DELHI: An Indian court on Friday passed an interim order restraining persons at large from infringing the personality and publicity rights of veteran Bollywood actor Amitabh Bachchan [Amitabh Bachchan v. Rajat Nagi & Ors]. The court also directed the authorities in the Ministry of Electronics and Information Technology and telecom service providers to remove flagged content.
Bollywood legend and Veteran Actor Amitabh Bachchan had filed a civil suit in the Delhi High Court demanding to ban the commercial use of his name, image, voice and personal characteristics without permission. The renowned actor has also sought a restraining order against book publishers, T-shirt vendors, and various other businesses.
The suit was filed by Anand and Naik. Senior Advocate Harish Salve, along with Advocates Praveen Anand, Ameet Naik and Madhu Gadodia appeared for Bachchan.
Eminent lawyer Harish Salve appeared for him. In its verdict today the Delhi High Court said “It cannot seriously be disputed that the plaintiff is a well-known personality and is also represented in various advertisements. The plaintiff is aggrieved by the defendants using his celebrity status to promote their own goods and services without his permission or authorization. Having considered the plaint, I am of the opinion that a prima facie case is made out and balance of convenience also lies in his favour.”
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