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In a country where many young people struggle to find employment, Tayyaba, a highly educated woman from Lahore, has become a beacon of inspiration for jobless youth. With a master’s degree in hand and no job opportunities in sight, Tayyaba decided to take a bold step to create her own future — by starting a fish business.
After completing her MA, Tayyaba, like many graduates in Pakistan, found herself caught in the cycle of unemployment. Frustrated and disheartened by the lack of opportunities, she realized that waiting for a job was not the solution. “I could either sit back and be disappointed, or I could take action and try something new,” Tayyaba said.
Instead of following the conventional path of seeking office jobs, she turned to the bustling fish markets of Lahore. Determined to break into an industry dominated by men, she started selling fish, a decision that seemed unconventional given her academic background. But Tayyaba’s entrepreneurial spirit quickly gained traction as she carved out her space in the competitive market.
“I knew that if I was going to make this work, I needed to offer something different,” Tayyaba explained. She began by offering three varieties of fish at competitive prices, catering to the winter season when fish sales are at their peak. Her approach, combining quality with affordability, quickly attracted customers, and her stall became a favorite among locals.
In a market where young people often feel disheartened by a lack of jobs, Tayyaba’s success is a powerful example of resourcefulness and determination. Her decision to start a business from scratch, despite her qualifications, speaks volumes about the resilience of Pakistan’s youth — particularly women who face additional societal challenges.
Tayyaba’s story isn’t just about fish sales; it’s about breaking the traditional mold and finding new ways to succeed. “I want to show young people, especially those who feel stuck, that there are other ways to build a future. You don’t have to wait for a job to come to you. You can create your own path,” she said.
While the winter months are busy for her fish business, Tayyaba is already planning ahead. She understands that the demand for fish will slow down as the weather warms up, and she’s already looking into ways to diversify her income. “I’m not just thinking about today; I’m planning for the future,” she said, recognizing the need for financial stability beyond the seasonal fluctuations of her fish business.
Tayyaba’s journey serves as a powerful reminder that success isn’t always about having the perfect degree or a traditional job. Sometimes, it’s about having the courage to take a chance, think outside the box, and create opportunities when the traditional ones aren’t available. Her example is now inspiring countless jobless youth across Pakistan, proving that with determination and creativity, anyone can make a mark — regardless of their educational background or the challenges they face.
