A renowned Pakistani brand has finally introduced a plus-size model in the latest collection.
The latest collection of a famous brand named ‘Khaadi’ has featured a plus-size model. Under a banner of the new campaign ‘Now Or Never’, Khaadi is doing the publicity of ‘Khaadi x Esra’.
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The move is especially praiseworthy since the brand is the first label that has considered featuring plus-size models. The sizing options of the brand have been expanded from 6 to 18 now, previously it was available till size 16 only.
Many people have appreciated the positive change against attitudes towards body-shaming and appreciated the brand for taking the step.
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The fashion industries across the world have become more inclusive by featuring women of colour, plus-size models, and others who deter from the outdated conventions of the modeling industry. however, Pakistan has yet not fully accepted the diversity. Nonetheless, never too late, Khaadi took a step that hopefully will a bright movement in the industry in the future.
