NEW YORK: Facebook has launched a shop products tab similar to Instagram that will users to shop within the social media application.
The feature will let the users chat with the seller via messenger and pay via a secure payment method, all without leaving Facebook. Earlier this month, Instagram had introduced the same shop product tab through which users sell products directly via the social media platform.
Facebook will let eligible sellers globally to access to new customization options, insights to measure results, and means of contacting customers. Sellers will be able to communicate with their customers through Messenger, Instagram Direct, and eventually WhatsApp as well.
Shops will be able to host Live Shopping events during which they live stream and show off products that customers can buy directly through the stream on either Facebook or Instagram.
The key feature of this new update is Instagram Checkout, which allows brands to complete transactions through the app itself. All transaction fees for sellers and buyers will be waived through to the end of the year because of the pandemic. Facebook shops are currently being tested in the US. However, it will be made available globally soon.
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