Body shaming is indeed a global problem, however, the West has somehow started accepting it but being a plus-size woman in Pakistan is still a challenge that makes people ashamed of their bodies.
Recently, a renowned fashion brand Khaadi introduced a plus-size model in the latest collection under a banner of the new campaign ‘Now Or Never’. The move is especially praiseworthy since the brand is the first label that has considered featuring plus-size models.
However, a girl was unimpressed by Khaadi’s new campaign featuring plus-size models and opined on social media that although Khaadi’s summer collection is appreciated and inclusive, the dress would look more good on a slimmer model.
Sharing one of the pictures from the catalog, she questioned whether from a showbiz point of view do such models increase the aesthetic appeal of a product?
“Strictly from a showbiz point of view, do you think plus-size models increase the aesthetic appeal of a product? Be honest. I was going through Khaadi’s summer collection and stumbled upon this. This is inclusive. Appreciated. But this certainly does not convince me to buy this Kurti. And I do feel I would find this Kurti good on a slimmer model. I am just being honest!” the girl posted on social media.
In no less time, her post was recognized by other users and they decided to school her for body-shaming a model and suggesting the brand to reconsider featuring slimmer models in its campaign. One of the social media users Anza Qureshi was the first one who opposed her opinion by saying that showbiz has always involved plus-size women. Anza raged that she does not care if it the Kurti) doesn’t make you (referring to the girl) want to buy that Kurti because that isn’t for you at all.
“It’s for people like me, who can count the places that stock their size instore on one hand. It’s selling to me,” she maintained. Just after Anza’s post, many came forward and supported her while others slammed her for body shaming the model and her negative opinion on the campaign.
