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Pakistan has been awarded the “Best Partner Pavilion” title at the Travel and Adventure Show 2025 held in New York.
According to the Associated Press of Pakistan (APP), more than a dozen Pakistani firms showcased the country’s rich heritage and tourism potential at the event.
The Pakistan Pavilion was organized by the Trade Development Authority of Pakistan (TDAP) in collaboration with the Pakistan Tourism Development Corporation (PTDC) and the Pakistani Consulate in New York. The two-day event, held from January 25-26, featured participation from approximately 170 countries and included 13 Pakistani exhibitors.
Under the banner of the national tourism brand “Salam Pakistan”, the Pakistan Pavilion stood out among global participants, earning the prestigious award for “Best Partner Pavilion,” APP reported.
For over two decades, the Travel and Adventure Show has connected over 2.7 million travel enthusiasts and 16,500 travel advisers with more than 5,800 exhibitors from around the world. The event has influenced travel bookings worth over $7 billion.
