CALIFORNIA: Facebook has launched an image-centric messaging app ‘Threads’ which is designed to weave tight circles of Instagram friends together while ramping up its challenge to rival Snapchat.
Director of Product at Instagram, Robby Stein said, “Threads is the fastest way to share a photo or video with your close friends on Instagram.”
Robby Stein said, “Messages from your close friend’s list will appear in both Threads and Direct, so you have full control over how and with whom you want to interact.”
Today, Facebook is launching Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends. Learn more here: https://t.co/oMgMiKMT6Y pic.twitter.com/GbQzctLu1t
— Instagram (@instagram) October 3, 2019