With Mother’s Day approaching, leading Pakistani fashion and lifestyle brands have unveiled a wave of special promotions, offering shoppers significant discounts across clothing, perfumes and footwear collections.
Among the standout offers, Taana Baana has launched a sale featuring flat 50 per cent and 20 per cent discounts on selected collections, while Gul Ahmed Ideas is offering up to 50 per cent off on perfumes and apparel.
Fashion retailer Cross Stitch has announced a flat 30 per cent reduction on women’s dresses, whereas Sohaye is offering flat 20 per cent and 30 per cent discounts on unstitched fabrics and Kurtis.
Luxury fashion platform LAAM is among the biggest participants this season, advertising discounts of up to 70 per cent on premium designer brands.
Meanwhile, Khaadi has rolled out its “Made for Mom” campaign with discounts of up to 50 per cent, targeting Mother’s Day shoppers looking for gifts and seasonal outfits.
Footwear brand Metro Shoes has also joined the promotions with special discounts on ladies’ footwear collections.
Retailers typically witness a surge in online and in-store shopping ahead of Mother’s Day, with brands increasingly using the occasion to launch limited-time campaigns aimed at fashion-conscious consumers and gift buyers.
