ISLAMABAD: The Trade Development Authority of Pakistan (TDAP) announced on Monday its participation in Beautyworld Middle East 2024, aiming to promote Pakistani products at the region’s largest international beauty exhibition.
Scheduled from October 28-30 at the Dubai World Trade Center, Beautyworld Middle East 2024 is one of the most influential and highly attended beauty trade shows globally, attracting over 65,000 trade visitors and featuring more than 1,800 exhibitors from 60 countries.
In a statement on Monday, TDAP highlighted that 36 Pakistani exhibitors showcased their products at last year’s event. Among them, 20 exhibitors, including Bonanza Satrangi, Face Fresh, and Faiza Beauty Cream, participated directly, while the remaining 16 exhibited under TDAP’s umbrella.
The exhibition has significantly contributed to the industry’s growth and development, providing a robust platform for global products and brands.
Last year’s event included pavilions from Pakistan, China, Italy, Japan, Korea, Turkey, the United Kingdom, the United States, and other countries, showcasing fragrances, cosmetics and skincare, beauty tech, personal care and hygiene, hair, nail, and other products.
