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Home Film & TV

Just too pink? Here’s how ‘Barbie’ caused global paint shortage

MM News Staff by MM News Staff
June 6, 2023
Reading Time: 2 mins read
(Vogue)

(Vogue)

Did you know the production design of the upcoming live-action movie ‘Barbie’ caused an international shortage of the iconic pink colour.

Reports have surfaced that Barbie director Greta Gerwig, who is known for her audacious artistic choices, employed copious amounts of the vibrant hue, resulting in a worldwide shortage of the colour.

According to the director, she wanted the pinks to be very bright, and everything to be almost too much. Somehow it’s true as in the recently released trailer, it can be clearly seen how the trailer is filled with relentless pink. From the outfits and accessories to the furniture, appliances, and even the landscape, pink seems to dominate every frame of the highly anticipated Barbie movie.

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Read more: ‘She is sexualized, but she should never be sexy’: Margot Robbie on playing ‘Barbie’

However, the excessive use of pink paint on set has not come without consequences. With reports pouring in from around the world, paint manufacturers and suppliers are struggling to meet the sudden surge in demand for the popular shade.

Analysts project that this unforeseen shortage may have far-reaching implications, affecting industries beyond filmmaking. Barbie movie is set to release on July 21 across the world. The movie features Margot Robbie and Ryan Gosling as the main Barbie and Ken.

Apart from them, the upcoming movie adaptation features an extensive cast such as America Ferrera, Simu Liu, Kate McKinnon, Ariana Greenblatt, Alexandra Shipp, Emma Mackey, Kingsley Ben-Adir, Issa Rae, Michael Cera, Rhea Perlman, Connor Swindells, Nicola Coughlan, Emerald Fennell, Sharon Rooney, Ana Cruz Kayne, Ritu Arya, Hari Nef, Scott Evans, Ncuti Gatwa, Jamie Demetriou and Will Ferrell.

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