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In a first, KE launches 24/7 WhatsApp service for customers

KE becomes first among power utilities to launch WhatsApp service. (Source:ProPakistani)

KARACHI: K-Electric (KE), Karachi’s sole power supplier, has launched a 24/7 WhatsApp service to “provide consumers a hassle-free experience with real-time responses”.

The company announced the development on Twitter, stating, “We are proud to announce the launch of an exciting & convenient WhatsApp service for all our customers”.

KE has become the first among power utilities to launch the WhatsApp service. “Our number is 03480000118. Send us a “Hi” to get started!” it added. The 24/7 WhatsApp service is another addition in the suite of existing services for customers including the call centre 118, SMS service 8119, KE Live App, and social media platforms.

Separately in a statement, the company said the fully automated service can be used to lodge technical or billing complaints, obtain duplicate bills as well as income tax certificates, and download the forms for new connections along with a checklist of required documents.

The WhatsApp service has been launched with the support of Infobip, a global leader in omnichannel communication offering a suite of tools for advanced customer engagement and support. KE and Infobip signed an MoU in July of 2021 to roll out the service to consumers.

Commenting on the launch, Sadia Dada, Chief Marketing and Communication Officer at K-Electric said, “Leveraging technology is enabling businesses to become more agile and resilient in a post-pandemic world.”

“We prioritise customer convenience and want to provide them with a plethora of services through which they can remain digitally connected with KE for their complaints or queries,” she added.  

K-Electric (KE) has powered Karachi for over one hundred years. Through a network spanning across 6,500 square kilometres, KE supplies power to all residential, commercial, industrial and agricultural areas that fall under the city’s ambit and beyond, serving over 2.5 million customers across Karachi, Dhabeji and Gharo in Sindh, and Uthal, Vinder and Bela in Balochistan.