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Bollywood-turned-Hollywood actress Priyanka Chopra Jonas’ cosmetics line has overtaken Selena Gomez and Kylie Jenner’s beauty brands.
As per a new report, Rihanna’s Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand. Right now, Priyanka Chopra’s hair care brand is the second wealthiest celebrity beauty brand of 2023.
According to the report, Priyanka Chopra’s brand is the second wealthiest celebrity brand in terms of revenue with £429.9 million, while Rihanna’s Fenty Beauty is the first with £477.2 million.
Read more: Priyanka Chopra on leaving Bollywood: ‘I was ‘pushed into a corner’
US reality TV personality Kylie Jenner’s Kylie Cosmetics is third on the list with £301.4 million, singer Ariana Grande’s R.E.M. Beauty stood fourth on the list with £70.3 million, and Rare Beauty by Selena Gomez made up the top five with £50.2 million in revenues.
Priyanka Chopra launched her hair care brand last year. In a 2022 interview with Vogue India, Priyanka had spoken about turning into a beauty entrepreneur. “I’ve just recently taken to the business side of both, the beauty and the entertainment industry.”
Priyanka most recently starred in The Matrix: Resurrections. She will next be seen in the Prime Video series Citadel, alongside Richard Madden of Game of Thrones fame.