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SAN FRANCISCO: A study published has revealed that diet soda leaves people with increased levels of food cravings.
Recently, a study conducted by ‘Jama Network Open’ a medical journal published in America, has revealed that the drinks made with sucralose increase the appetite levels in obesity struck people. One of the study author Katie Pagie at the University of Southern California states that “We found that females and people with obesity had greater brain reward activity”.
The research conducted revealed that the group who had diet soda ate more food as compared to those who had sugar-sweetened drinks. Even in contrast, the study revealed males and people having healthy weight did not have an increase in either brain reward activity or hunger response.
However, the officials even stated, “I think what was most surprising was the impact of body weight and biological sex”. Furthermore, they added, “There were very important factors in the way that the brain responded to the artificial sweetener.”
The method used to conduct the research included different ways, in one they observed the functional brain MRI images of the 74 participants, to document the activation of parts of the brain linked with appetite and cravings. Secondly they used blood samples to measure blood sugar and metabolic hormones that can drive hunger. Even they tracked the number of participants who ate at the buffet table.
According to one author of the research, the study offers some clues that why people with obesity could get primed by artificial sweeteners.
Meanwhile, a behavioral scientist at Purdue University Susan Swither says, that it is hypothesized that artificial sweeteners themselves have a direct effect on the human system, the diet sodas could confuse the body between sugar and non-sugar and this could lead to some severe consequences as it can trigger people with obesity with type 2 diabetes.
Moreover, the above research findings show that Soda Companies are selling a health hazard in the name of a healthy item to the consumers who entrust them.