After enrolling, participants using Apple Watch and iPhone can contribute useful data around movement, heart rate and noise levels, captured during everyday activities, from taking a walk to attending a concert. Users can also control the type of data they wish to share with each study.
The move comes at a time when big technology companies are pushing deeper into collecting health-related data of their users.
Alphabet Inc’s Google tapped the fitness trackers market earlier this month with a $2.1 billion bid for Fitbit Inc, and said it sees an opportunity to introduce its own wearable devices and invest more in digital health.
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