Milaf Cola, the world’s first soft drink made from dates, was officially launched at the Riyadh Date Festival, marking a milestone in the beverage industry. Developed by Thurath Al-Madina, a subsidiary of Saudi Arabia’s Public Investment Fund, the drink promises to combine health benefits with a refreshing taste, making it a revolutionary option in the world of soft drinks.
The key ingredient in Milaf Cola is high-quality dates, which are rich in natural sugars, fiber, and essential minerals. These nutritional properties make Milaf Cola a healthier alternative to traditional sodas, which are often loaded with refined sugars and offer little nutritional value.
Produced using locally sourced dates, Milaf Cola also adheres to international food safety standards and emphasizes eco-friendly production practices. This aligns with Saudi Arabia’s broader vision for economic diversification and its efforts to promote local products.
The drink has already received positive reviews from attendees at the Riyadh Date Festival, with many praising its natural sweetness and refreshing flavor.
Thurath Al-Madina plans to expand its range of date-based beverages in the future, including energy drinks and infused drinks, showcasing the versatility of dates as an ingredient.
As Milaf Cola gains international recognition, it could set a new trend in the global beverage market by highlighting local, sustainable ingredients, boosting Saudi Arabia’s presence in the global food and drink industry.
