RIYADH: TikTok MENA (Middle East and North Africa) hosted the TikTok Creator Hub Awards ceremony in Riyadh to celebrate the growth of women-led businesses.
The second edition of the TikTok MENA Creator Hub Awards, held on February 28, honored the accomplishments of women entrepreneurs in the Middle East and North Africa (MENA) region. Dubbed #HerAmbitions, the event underscored the growing significance of women-led businesses and provided a platform for these remarkable women to showcase their talents and success stories.
The #HerAmbitions initiative unfolded in three phases: an in-app announcement and elevator pitch submissions from aspiring entrepreneurs; followed by live panels featuring expert discussions and interactive sessions; and culminating in an awards ceremony, where finalists presented their businesses and vied for top honors.
The top three exceptional businesswomen were Duaa Al-Bataiha in first place, Heba Qadeer, founder and designer at Bharosa, in second place, and Lara Akl, proprietor of a balloon and decoration company, in third place. Each of the winners received financial support for their businesses.
Heba Qadeer, a Dubai resident celebrating both Pakistani and Middle Eastern cultures in her designs, said “I resonate with Middle Eastern culture so much, I am a hijabi myself and I absolutely love modest wear but at the same time I love my Pakistani colorful rich culture, so I wanted to mix that and create something that is unique.”
She explained that turning 30 was a milestone that motivated her to pursue her dream in business.
The top three at the event won cash prizes with Duaa Al-Bataiha, founder of Dina’s Dessert Hour, winning $10,000 for first place.
