MM News

Social media are threatening to boycott Dove after the beauty brand announced a partnership with Zyahna Bryant, a Black Lives Matter activist.

Zyanha Bryant announced that she would be partnering with Dove for a new fat liberation campaign, the backlash was almost immediate.

Calls for boycotting Dove have started in response to Zyanha’s announcement, in large part because of her connection to the story of Morgan Bettinger, a University of Virginia student.

Controversy? What happened?

The issue focuses on an incident from 2020 when Zyanha and Morgan were both students at the University of Virginia. Zyahna Bryant accused Morgan, a white student of threatening protesters, then admitted she misheard.

Calls for boycott

This controversial partnership sparked calls for a boycott of Dove products.

Stance of Dove

Dove hasn’t commented on the backlash yet, but given how these boycotts have spread over the internet, they may eventually be forced to.

Outrage social media users

Many social media users took to social media and expressed disappointment over the ongoing controversy:

I’ve been quiet about boycotting beer and other dumb shit but PLEASE do not “#BoycottDove“. some of you guys smell like dogshit and need more soap in your life, not less.

— charles (@Slicked9778) September 15, 2023

Dove hit by growing BOYCOTT for hiring BLM activist Zyahna Bryant who ruined white student Morgan Bettinger’s life #BoycottDove https://t.co/kaOfBAdS0B

— Melissa Tate (@TheRightMelissa) September 15, 2023

I’m not buying Dove products again. Anyone else feel the same way?#BoycottDove pic.twitter.com/QkzSmpGrMr

— TEAM USA ???????? (@__TEAM_USA) September 15, 2023

Dove Soap hired morbidly obese BLM hoaxer Zyahna Bryant for an ad campaign based around “fat liberation.”

While a student at UV-Charlottesville, Bryant viciously ruined another student’s life by falsely claiming she joked about driving into BLM rioters.

#BoycottDove pic.twitter.com/tw9z5RklRa

— National Conservative (@NatCon2022) September 14, 2023

These companies don’t learn. DOVE
has hired former BLM activist whom alleged she heard a white student bragging about running over people at a BLM rally. She never heard that! And now Dove is using her to promote Fat Liberation! WTF?!
Let’s shut em down! Trump 2024!#BoycottDove pic.twitter.com/hlhtB0uX5N

— Chris Randolph (@TrumpAF2024) September 15, 2023

New beauty standard according to the people at Dove (Unilever)
Having said that, might be a good move because it’s sure is going to take a lot of soap to to wash that body…#BoycottDove #BoycottUnilever pic.twitter.com/oerg9k8lRl

— Filippo Maria O di B ???????? ???????? ???????????????? (@Filippo60) September 15, 2023

This is absolutely disgusting… I will never buy another @Dove product. Promoting this nasty vile piece of garbage who will not only tell the next generation it’s ok to be physically unhealthy it’s also ok to be a nasty mean bully. #BoycottDove pic.twitter.com/GqA7uvixSf

— Kathy Green (@GreenKM117) September 15, 2023

Remember that BLM activist that accused a girl at her college of saying she was going to “mo down protesters” then admitted later it wasn’t true … well Dove soap just hired her as a brand ambassador.. these companies just like learning the hard way #BoycottDove pic.twitter.com/LjcmcQblFR

— ShotGunBonnie (@ShotGun_Bonnie) September 15, 2023

#BoycottDove
lol why would dove hire someone physically incapable of scrubbing their own ass pic.twitter.com/AG5bYdxCqZ

— durtie (@DurtieButt) September 15, 2023

I see Unilever & #BoycottDove trending and can’t yet figure out why, but there’s only one side of the political spectrum that brags about throwing out products they already own & thinking that hurts company, so I’m guessing Dove did something “woke” like hire a Black person. https://t.co/XVRVFZODoZ

— Alecia with an E (@the_a_bomb94) September 15, 2023

These companies don’t learn. DOVE
has hired former BLM activist whom alleged she heard a white student bragging about running over people at a BLM rally. She never heard that! And now Dove is using her to promote Fat Liberation! WTF?!
Let’s shut em down! Trump 2024!#BoycottDove pic.twitter.com/hlhtB0uX5N

— Chris Randolph (@TrumpAF2024) September 15, 2023