Spotify is about to unwrap its annual Wrapped, personalized recaps of users’ listening habits and year in audio.
Spotify has been giving its listeners breakdowns of their data since 2016. And each year, it’s become a bigger production — and internet sensation. Spotify said its 2023 Wrapped was the “biggest ever created,” in terms of audience reach and the kind of data it provided.
What exactly is Spotify Wrapped?
It’s the streaming service’s annual overview of individual listening trends, as well as trends around the world. Users learn their top artists, songs, genres, albums and podcasts, all wrapped into one interactive presentation.
The campaign has become a social media sensation, as people share and compare their Wrapped data with their friends and followers online.
Expected release date:
So far, the streaming platform has kept the highly anticipated release date of Wrapped under … er, wraps.
In past years, it’s been released after Thanksgiving, between Nov. 30 and Dec. 6.
So likely, Wrapped is coming any day now that the calendar has turned to December.
Each year, rumors tend to swell on social media around when Spotify stops collecting data in order to prepare their Wrapped results, and this year was no exception. Spotify quickly squashed those presumptions, assuring on social media that “Spotify Wrapped doesn’t stop counting on October 31st.”
A representative for Spotify did not respond to a request for comment on when the company stops tracking data for Wrapped.
