Chinese short-video app TikTok is allowing users to create text-only posts, in the latest attempt by a social media firm to capitalize on the turmoil at Twitter since its buyout by Elon Musk last year.
The move would allow TikTok users to choose from a variety of backgrounds for their text posts that can feature hashtags and allow people to tag other users. The posts, which look similar to Instagram Stories, have a 1,000-character limit.
In a statement, TikTok said the new format for creating text-based content that broadens options for creators to share their ideas and express their creativity.
“With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine,” it said.
Creators have been able to make content on TikTok across a variety of formats — from LIVE videos to photos, Duets to Stitch.
Text is the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok – giving creators another way to express themselves and making it even easier to create.
Meta Platforms Chief Executive Mark Zuckerberg launched Threads in July, another text-only application that could pose a threat to Musk’s Twitter. Musk renamed Twitter to X, and removed the iconic blue bird logo.