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Home PSL 10

Ties with boycotted brands doom PSL as empty stadiums spark PCB’s prize campaign

MM News Staff by MM News Staff
April 13, 2025
Reading Time: 2 mins read
PSL Faces Fallout from Controversial Alliance with Boycotted Companies. (File Photo)

PSL Faces Fallout from Controversial Alliance with Boycotted Companies. (File Photo)

Facing a noticeable decline in fan enthusiasm during the 10th edition of the Pakistan Super League (PSL), the PCB has reportedly taken action by introducing exciting rewards for spectators. Empty stadiums have highlighted the need for measures to reignite interest in the tournament.

In an official announcement, the PCB revealed plans to boost fan engagement with a reward initiative. As part of this campaign, one fortunate ticket holder will win a brand-new motorbike during each match of the PSL 10. This thrilling initiative is powered by the Golootlo app, which can be easily downloaded via the Play Store or Apple Store.

To participate in the lucky draw, fans simply need to scan the QR code printed on their match ticket using the Golootlo app. This straightforward process will enroll them in a digital draw system that promises fairness and transparency.

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Winners will be announced during the innings break of each match, with the motorbike officially handed over at the end of the game. To further enhance the experience, additional prizes will be distributed throughout the tournament, creating an engaging and enjoyable atmosphere for spectators.

Also read:  Here’s how to buy PSL 10 tickets online

Why is the PSL being boycotted?

The ongoing boycott of PSL 10 is reportedly linked to the league’s sponsorship agreements with multinational companies such as PepsiCo, McDonald’s, and KFC. These companies have come under scrutiny from certain segments of the public due to alleged support for Israel and are currently the subject of wider boycott campaigns.

Religious groups and social activists in Pakistan have been actively promoting a boycott of the Pakistan Super League as a form of protest against these corporate affiliations. Consequently, public enthusiasm for PSL 10 appears to be notably diminished compared to previous seasons.

In response, the Pakistan Cricket Board (PCB) has reportedly introduced various incentives and prize offerings in an effort to rekindle public interest and boost attendance.

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