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Selena Gomez lauds her makeup brand Rare Beauty’s philanthropic cause

LOS ANGELES: Singer Selena Gomez, who is making waves these days with her makeup brand Rare Beauty, has lauded her beauty brand’s staff for helping her raise $1.2 million within a year under mental health campaign.

The Grammy-nominated singer read her open letter, published in The New York Times, to announce her brand’s next target of donating $100 million in the coming 10 years.

The Wolves singer penned down, “I want to thank you for all your hard work in making the brand such a beloved part of our community. None of it would have been possible with you.”

“My goal with Rare Beauty was to launch a brand that helped shape the dialogue around the beauty of self-acceptance and embracing your uniqueness—something that has been desperately needed in the beauty space.”

Read more: Never felt equal in cursed past relationships: Salena Gomez

“The heart of this brand is in recognizing that we’re not meant to look a certain way, and that we’re all unique and different and that’s something that should be celebrated,” she added.

The 29-year-old singer also shared that the brand has successfully ‘donated $1.2M to 8 grantees’. “We also launched #MentalHealth1010, a campaign to rally the philanthropic community around mental health in schools, raising 68,000 signatures and $400,000 in support,” Gomez said.

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