Warner Bros. Discovery is set to mark the 25th anniversary of Cartoon Network’s iconic animated series, The Powerpuff Girls, with a year-long celebration featuring a range of new products, TV programming, digital experiences, and promotions.
According to international media, the Powerpuff Girls have been inspiring women and girls worldwide for a quarter-century, serving as relatable and strong role models. The celebration aims to empower fans with confidence, creativity, and the indomitable spirit of the Powerpuff team, according to Josh Hackbarth, SVP of Global Brands, Franchises, and Experiences at Warner Bros. Discovery.
The anniversary festivities include an augmented reality (AR) filter available on Instagram, Snapchat, TikTok, and PPG25th, allowing fans to become their favorite Powerpuff Girl.
The Powerpuff Yourself App, in collaboration with K-pop band NewJeans, introduces a new asset pack collection for personalising Powerpuff Girls avatars.
In a groundbreaking move, Warner Bros. Discovery is bringing The Powerpuff Girls into the metaverse through the hit gaming experience, Cartoon Network Game On, on the Roblox platform.
This fully experiential world allows players to interact with Blossom, Bubbles, and Buttercup, offering a unique and immersive virtual experience.
The celebration extends to various consumer products, with collaborations in beauty, fashion, and home goods categories. Bobbi Brown’s The Powerpuff Girls collection launches globally, while a Nike SB Dunk Low collaboration pays tribute to the superheroes with three distinct colorways.
The anniversary celebration also includes literary contributions, with a new classic Little Golden Book and a Jumbo Coloring & Activity Book for young fans. Dynamite Comics, Random House Children’s Books, and Insight Editions will release additional titles in 2024, spanning graphic novels, screen comics, cookbooks, and coloring books.
