ISLAMABAD: Pakistan is all set to launch the first Over the Top service (OTT) TV, its own version of Netflix.
The news was confirmed by Federal Minister for Science and Technology Fawad Chaudhry. He has confirmed that the ministry of science and technology has asked PEMRA to prepare a guideline on content.
We at @MinistryofST are all set to launch Pakistan’s first OTT Tv (Pak version of #Netflix) Technology part is complete have asked PEMRA to prepare a guideline on content and we will be all set to launch in PPP mode, it ll be just another humble contribution..
— Ch Fawad Hussain (@fawadchaudhry) October 23, 2020
OTT is a broad term and could be used to describe a number of ‘over the top’ and free services. However, in the lingo of media and content, OTT usually refers to content-platforms that provide film and video content over the high-speed Internet.
This nature of service is also sometimes referred to as Video on Demand or VoD. Netflix, Hulu, Amazon Prime, Apple TV are some examples of international OTT platforms.
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Recently, the Pakistan Electronic Media Regulatory Authority (PEMRA) announced a call for feedback on a consultation paper to license and regulate ‘web TV’ and Over-the-Top (OTT) content services.
Through this, PEMRA seeks to bring OTT content services in specific, and web streaming services in general loosely defined as ‘web tv’.
