No Result
View All Result
Wednesday, July 16, 2025
MM News
اردو
  • Home
  • Latest News
  • National
  • Dramas
  • Showbiz
    File photo

    Sidharth Malhotra, Kiara Advani welcome baby girl

    (Image: Instagram/Aliza Sultan)

    Once bitten, twice shy: Aliza Sultan says to think for 100 years before marriage

    Ishtiyak Khan

    What made Salman Khan and Ranbir Kapoor’s co-star run an omelette stall?

    Dua-e-Khadija during Miss Global Pakistan 2025 (Image: Instagram/misspakistanglobal)

    Dua-e-Khadija from Peshawar wins Miss Global Pakistan 2025 crown

    Mohan Raj

    Video: Stunt artist Mohan Raj dies during car stunt for film

    Kahiin to hoga

    Why did Rajeev Khandelwal quit Kahiin To Hoga at the peak of his fame?

  • Thought Box
  • Business
  • Opinions
  • Technology
  • The Other Side
MM News
  • Home
  • Latest News
  • National
  • Dramas
  • Showbiz
    File photo

    Sidharth Malhotra, Kiara Advani welcome baby girl

    (Image: Instagram/Aliza Sultan)

    Once bitten, twice shy: Aliza Sultan says to think for 100 years before marriage

    Ishtiyak Khan

    What made Salman Khan and Ranbir Kapoor’s co-star run an omelette stall?

    Dua-e-Khadija during Miss Global Pakistan 2025 (Image: Instagram/misspakistanglobal)

    Dua-e-Khadija from Peshawar wins Miss Global Pakistan 2025 crown

    Mohan Raj

    Video: Stunt artist Mohan Raj dies during car stunt for film

    Kahiin to hoga

    Why did Rajeev Khandelwal quit Kahiin To Hoga at the peak of his fame?

  • Thought Box
  • Business
  • Opinions
  • Technology
  • The Other Side
No Result
View All Result
No Result
View All Result
MM News
اردو
  • Latest
  • Showbiz
  • Thought Box
  • Business & Stock
  • Opinions
  • Technology
  • The Other Side-Pakistan
Home Opinion & Editorial Opinion

Media Ethics

Tahir Yousuf by Tahir Yousuf
January 23, 2021

Ever since the Pakistani media was liberalised in 2002, channels upon channels have been launched over the years. With the passage of time, Pakistani media has become diverse and touching the topics which once were considered forbidden for public consumption.

In the same vein, media in Pakistan has become an industry that is following its own agenda. The unrestrained news channels are involved in a mad race of breaking news syndrome in order to gain the audience instead of delivering correct information to viewers.

Commercial interest of media to generate revenue never let it to observe public service message time. News channels dramatize the event to make them saleable which is against media ethics. For example, PIA flight crashed in Karachi, and the broadcast coverage by local television channels was deplorable, horrifying, and utterly disgraceful.

Journalists were seen screaming into microphones that they had recorded footage of all injured and dead, so that ‘we can bring it to you first’. The TV anchors are losing their credibility as they are found biased and manipulate the issue most of the time, serving their owners or other specific stakeholders for petty gains.

Sensitive issues regarding gender are highlighted in a vulgar way. Yellow journalism and inappropriate division of time for coverage of news event and personalities through broadcast media raised the question about media ethics.

Sensation above sense has emerged as the blueprint for media houses in order to get higher Television Rating Point (TRP). Professionalism and media ethics have taken a back seat for the last few years. Diversion of media from their core democratic responsibilities is inevitable as its existence depends upon high ratings of TRP.

Another effort towards securing higher TRPs manifests itself when the media channels display a clear association with any ideologies or political parties. In every sense, broadcast media showed the utmost level of unethical, despicable, and frankly disgusting behaviour.

Although the Pakistan Electronic Media Regulation Authority (PEMRA) has been in place for the past 15 years, no considerable steps have been taken to contain the ‘commercial spiciness’ in Pakistani media. The media should be representative of the overall society.

Media ethics requires a balanced coverage of all important aspects of society. The first step on the road to ensuring ethical journalism in Pakistan is to establish and agree upon a universal best practices code of ethics, combining the many versions that float about today.

They need to be clear, unambiguous in their language, and follow established guidelines for ethical reporting. Pakistan needs to revolutionise the way content is developed for the average viewer. Media ethics is very crucial for society and the government and private entities should establish institutions in this regard.

ShareTweetSendShare
Previous Post

T20: South Africa rest top players for three-match against Pakistan

Next Post

PDM’s protest at ECP

Related Stories

Opinion

From Sects to Sunnah

July 15, 2025
Opinion

Portugal and Pakistan: Building a Bilateral Bridge in a Fractured World

June 29, 2025
Opinion

A Peace Prize for Betrayals: Rethinking Pakistan’s Strategic Alliances

June 28, 2025
Opinion

“Run Lola Run” – More than a movie to cultural bridging

June 27, 2025
Opinion

Ceasefire or a Smokescreen? The US-Iran Next Dialogue of Disillusions

June 26, 2025
Opinion

Israel-Iran War and Supply Chain of World Economy

June 25, 2025
Opinion

Unleashed Modern-day Holocaust and the Global Collapse

June 23, 2025
Opinion

Firestorm in the Middle East: Global Stakes on Exploding Frontlines

June 19, 2025
Opinion

A Celebration of Shared Struggle and Future Aspirations

June 17, 2025
Opinion

A Strategic Leap, Not Just A Flight

June 16, 2025
Next Post

PDM’s protest at ECP

Trending Stories

File photo
Trending

Sidharth Malhotra, Kiara Advani yet to announce name of their baby girl

by MM News Staff
July 16, 2025
File photo
Film & TV

Sidharth Malhotra, Kiara Advani welcome baby girl

by MM News Staff
July 15, 2025
Film & TV

How to watch the new Harry Potter series online?

by MM News Staff
July 15, 2025
Oliver Haarmann and Reese Witherspoon in New York City on Sept. 4, 2024.
Credit : TheImageDirect.com
Trending

Who is Reese Witherspoon’s love Oliver Haarmann?

by MM News Staff
July 15, 2025
File photo
Thought Box

Who was Fauja Singh?

by MM News Staff
July 15, 2025

Opinion

nadeem moulvi
From Sects to Sunnah
July 15, 2025
- Nadeem Moulvi
Munir-Ahmed
Portugal and Pakistan: Building a Bilateral Bridge in a Fractured World
June 29, 2025
- Munir Ahmed
munir ahmed oped
A Peace Prize for Betrayals: Rethinking Pakistan’s Strategic Alliances
June 28, 2025
- Munir Ahmed
No posts found
See all

Weather Updates

Rain
Top News

Early morning rain brings pleasant weather to Lahore

by MM News Staff
July 15, 2025

Early morning heavy rainfall in various areas of Lahore made the weather pleasant, but...

Image: Online

Parts of Punjab including Lahore receive heavy monsoon rains

July 14, 2025
File photo

PMD forecasts date for next monsoon spell in Karachi

July 12, 2025
file photo

Flood warning issued as heavy rain expected in parts of Pakistan from July 13-17

July 11, 2025
See all

Prices

Petroleum Price in Pakistan
Business & Stock

How much will petrol and diesel prices increase starting today?

by MM News Staff
July 15, 2025

There is a possibility of an increase in petroleum product prices for the next...

Foreign Currency

Foreign currency exchange rates in Pakistan, 15 July 2025

July 15, 2025
(Representational Image)

Govt to replace net metering with gross metering, slash buyback rate

July 14, 2025
representative image

Latest gold prices in Pakistan today- 14 July 2025

July 14, 2025
See all

Transport News

Korangi Causeway Road (File Photo)
Top News

Korangi Causeway road will be closed upon completion of Malir Expressway: CM Sindh

by MM News Staff
July 14, 2025

Sindh Chief Minister Syed Murad Ali Shah has announced that Korangi Causeway Road will...

Goods transporters join traders, announce nationwide wheel-jam strike on July 19

July 14, 2025
File photo

Pakistan Railways to launch business train between Karachi and Lahore

July 14, 2025
representative image

How to buy a motorcycle under Punjab’s interest-free installment scheme

July 14, 2025
See all

MM Digital (Pvt.) Ltd.

MM News is a subsidiary of the MM Group of Companies. It was established in 2019 with the aim of providing people of Pakistan access to unbiased information. Contact Details: 03200201537

Quick Links

  • Home
  • Advertise
  • MM News Urdu
  • The Other Side-Pakistan
  • Contact Us
  • Privacy Policy

Top Pages

  • Latest News
  • Showbiz
  • OP-ED
  • Technology
No Result
View All Result
  • Latest News
  • Showbiz
  • Thought Box
  • Business
  • Opinions
  • Technology

© Copyright 2024 MMNews - All Rights Reserved.