Concern is growing for British influencer Rachel Kerr, who has been reported missing in Morocco.
The 31-year-old social media creator from Dunblane was last seen on April 25 after checking out of her hotel in the coastal city of Agadir, where she had been visiting for work.
Her family has launched an urgent appeal, asking anyone with information to come forward. In a message shared online, her cousin Claire Hill said they are deeply worried and are trying to trace who Kerr may have been in contact with before she disappeared.
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The Foreign, Commonwealth and Development Office confirmed it is assisting the family during the search.
Kerr, who has built a following across social media platforms through her travel content, had been staying at Caribbean Village Agador.
Her most recent post, shared on April 13, showed her posing on a bed with the caption “la marinaaaa.”
