TikTok today is announcing a new in-app creation tool called TikTok Library, which the company hopes will make it easier for creators to access entertainment content and participate in trends. Initially, the Libary will be populated with select content from GIPHY, including its collection of GIFs with sound, known as GIPHY Clips.
Over time, TikTok says it expects to expand the Library with additional content sources, audio and sounds, text templates and other TikTok creator content.
The company declined to share what sort of future partners it may have in store for those efforts, however.
Launched in 2019 as GIPHY Video, GIPHY Clips today are a way for entertainment partners like TV and movie studios, game makers, record labels, sports leagues, news media and others to share properly licensed content on GIPHY’s platform.
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Over time, the feature has expanded to include thousands of content makers who want to leverage GIFs with sound — also known as short-form video — to reach GIPHY’s hundreds of millions of daily active users.
These GIPHY Clips can be shared anywhere across the web with a link, within messaging apps, in workplace tools like Slack and within other third-party applications via GIPHY’s developer toolset, the GIPHY SDK.
