BEIJING: ByteDance, the Beijing-based company that owns TikTok has unveiled its plans to allow users to buy products while using the platform in a partnership with the e-commerce platform Shopify.
TikTok users will soon be able to buy stuff directly through the short videos on the app. With TikTok Shopping, Shopify is the first commerce platform to bring organic product discovery and shopping tabs to the app, helping creators and merchants deepen their relationships with consumers
President of Shopify, Harley Finkelstein provided further insight on the two companies’ new partnership in a press release saying, “Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key. By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world”.
“We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner,” the press release added. ByteDance, already runs a thriving social media marketplace on Douyin, its twin video app for the Chinese market.
Reportedly, reality star Kylie Jenner is among the first merchants to participate in the program by selling her skincare and cosmetics line through TikTok. Meanwhile, the shopping tool, which is still being tested, is available to merchants in the US, the UK, and Canada, and will roll out to more regions in the coming months.