The Central Business District Punjab (CBD Punjab) has installed Pakistan’s largest 3D screen, titled “The Big One,” at CBD Quaid District, Gulberg, Lahore.
The state-of-the-art screen, installed at CBD Vertex, measures 122 by 70 feet and has been introduced as the largest digital canvas on Lahore’s skyline. It will be capable of displaying images, videos and 3D animations.
According to CBD Punjab, “The Big One” has been designed on the model of New York’s iconic Times Square, providing local and international brands with a modern platform for large-scale advertising. The digital canvas at CBD Vertex will allow brands to showcase their products, identity and stories in a unique and impactful format.
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CBD Punjab CEO Imran Amin described “The Big One” as a continuation of the organisation’s focus on innovation and technology.
He said that after developing Pakistan’s first Central Business District and first IT City, CBD Punjab has introduced another unique project.
He called “The Big One” another major technological milestone for CBD Punjab, saying it would provide leading brands with a new and modern platform to highlight their products and identities.
According to Imran Amin, “The Big One” will be used for commercial advertising and will give Lahore’s digital landscape a new identity.
He said major brands establish their identities through major platforms, while the new screen will allow them to present their products and stories to the public on a larger and more effective scale.
