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Leading Pakistani fashion icons have teamed up to establish Pakistan’s first fashion museum, which is scheduled to debut in the winter or spring of 2023–2024.
Frieha Altaf, Nabila Maqsood and Fifi Haroon, who have been associated with Pakistani fashion for a long time, said that the Pakistan fashion museum will house a fashion collection from the past 75 years.
The launch is planned to take place at any UNESCO World Heritage site in Pakistan during the Winter/Spring season of 2023-2024.
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In an Instagram post, the trio expressed their excitement about the Pakistan Fashion Museum, highlighting its significance as the first of its kind in the country. Alongside the museum, they announced muse gala and exhibition, an annual event where designers would collaborate with celebrity muses to create extravagant and imaginative fashion experiences.
As the event is planned to happen on a heritage site it is being said that the venue and event aims to showcase Pakistan’s creative legacy, innovation, and style from the past 75 years while also providing a glimpse into the future of Pakistani fashion for the next 75 years.
In a video announcement, Frieha Altaf, Nabila, and Fifi Haroon emphasized their lifelong dedication to promoting Pakistani fashion both domestically and internationally. They described their efforts as “throwing two lifelines to Pakistani fashion,” with a vision to foster creativity, innovation, and excitement within the industry.
