Fashion designer Maria B has urged for a boycott of the ongoing Pakistan Super League (PSL) 9 due to its sponsorship deal with KFC Pakistan, a popular food chain.
Maria B criticized the Pakistan Cricket Board (PCB) for accepting sponsorship from KFC, alleging that the international food chain supports illegal Israeli settlements. KFC is among the international brands facing boycott in Pakistan over its alleged involvement in supporting these settlements.
Many Pakistanis have joined a global campaign boycotting brands like KFC in solidarity with Palestine and Gaza, where ongoing conflict has led to widespread suffering.
پی ایس ایل کا بائیکاٹ کیا جائے قوم سے اپیل کیونکہ پی ایس ایل امت مسلمہ کے قاتلوں کیساتھ کھڑا ہے pic.twitter.com/Yd6qpUgqPG
— Mohammad Shehzad Khan (@MShehzadSpeaks) February 18, 2024
Maria B questioned PCB’s decision to choose KFC as the main sponsor, suggesting they could have opted for local Pakistani brands instead. She reminded PCB of Pakistan’s stance in calling for the boycott of KFC over the situation in Gaza.
Some fans are expressing their dissatisfaction with this sponsorship, citing the United States’ support for Israel amid the conflict as a reason to avoid involvement with American companies. Social media users are tagging PCB and the official PSL Twitter handle to voice their disapproval and call for a boycott of the cricket league. The post has sparked controversy, with some interpreting it as mocking the plight of displaced Gazans living in tents or damaged homes due to Israeli airstrikes.
The situation in Gaza has escalated, with casualties including children and women, amidst ongoing conflict between Israel and Hamas.
