Follow Us on Google News
Beauty is an essential part of the showbiz industry but many times our celebrities are seen propagating lessons of self-love and talking against the toxic standards of beauty.
Unfortunately, on the other hand, the same celebrities end up following the same beauty standards, the foremost being a fair complexion.
Read more: Social media is a curse, says Kanwar Arsalan on hardships faced by male actors
Many of our stars have been seen taking glutathione and Vitamin C complex drips to lighten their complexion; let’s have a look:
Pakistan is still following that colonial mindset, which has ingrained within generations that fair skin is superior to other tones.
This belief is propagated through television advertisements, soaps, drama serials and celebrity endorsements.
There is a dire need for celebrities and social media influencers to rethink the way their endorsements and content affect Pakistan’s complexion complex
According to the 2017 Global Industry Analysts report, the global skin lightening industry was valued at the US $4.8 billion.
It’s predicted that the skin whitening industry will we worth $31.2 billion by the year 2024.
The saddest part is millions of people across the world want to make their skin lighter – but the treatments they use can be dangerous.
