The company formerly known as Twitter removed a towering, blinking X from atop its San Francisco headquarters Monday after the rebranded tech firm tangled with city officials over the controversial sign.
The X, installed on the roof of the company’s downtown office last week, was part of owner Elon Musk’s bid to rebrand the troubled social media giant to the 24th letter of the alphabet.
But local residents had complained about the brilliant flashing lights emitting from the sign at night. Some also complained about safety, suggesting the sign – which had loomed over the building’s edge – did not appear securely anchored to the roof.
San Francisco’s Department of Building Inspection and City Planning received 24 complaints about the sign, including concerns about its “structural safety and illumination,” agency communications director Patrick Hannan said.
“This morning, building inspectors observed the structure being dismantled,” Hannan said.
