KARACHI: Federal Minister for Information and Broadcasting Chaudhry Fawad Hussain has termed Expo 2020 Dubai as an auspicious opportunity to unveil the hidden treasures of Pakistan before the world.
Speaking as a chief guest at media unveiling of Pakistan Pavilion at Expo 2020 Dubai, the federal minister said Pakistan is a land of immense opportunities with vast potential of promoting tourism, investment, agriculture, trade and industry.
The Expo 2020 will be held in Dubai from October 1, 2021 to March 31, 2022 under the theme of “Connecting minds, Creating the future” and around 190 countries will participate in the Expo to showcase their strongest potential to the world.
The minister said the government considers Pakistan as an emerging brand and taking concerted measures to highlight Pakistan’s soft and positive image across the world. HE said Expo Dubai would provide the country an opportunity to brand the positive sides of the motherland.
Chaudhry Fawad said that in the past, the menace of terrorism and extremism were associated with Pakistan but now, with dedicated and focused initiatives of the PTI government, Pakistan was emerging at a global level as a country exporting modern technological products.
He assured extensive cooperation of the Ministry of Information and Broadcasting to make the Pakistan Pavilion at Dubai Expo a success and said that such international events bring the countries together to brand their products and services to attract potential buyers.
UAE is the second home to Pakistanis and it is expected that a large number of expatriates would visit the Expo while thousands of visitors from across the world will be there to explore the hidden treasures of Pakistan, Fawad said.
The minister said that instead of relying on national exchequer, the Ministry of Commerce and its partners for the pavilion had collected over Rs. one billion which was a clear manifestation of the overwhelming confidence of the people particularly the business community in the government.
“Tourism is flourishing in Pakistan as the beautiful landscapes of the country were attracting not only inland tourists but foreigners as well,” he said. The minister said to cater to the needs of increasing number of tourists, the basic infrastructure should be improved and expanded accordingly.
He appreciated the design and logo of Pakistan Pavilion saying that it would be the largest pavilion of the Expo Dubai that would present enchanting glances of Pakistan to the world. He invited businessmen, entrepreneurs, IT professionals and artists to come forward and showcase their ideas at the Expo to brand Pakistan as a hidden treasure.
Earlier Advisor to Prime Minister on Commerce and Investment Abdur Razaq Dawood highlighted the main features of the pavilion. He said the Pakistan Pavilion with its prime location in the Expo and attractive designs, structures and digital presentation would attract the visitors from all around the world.
“We are going to project a progressive, tolerant, diversified and beautiful Pakistan that offers vast opportunities in various fields,” he said and added that such international events were not merely focusing on projection of products but their main purpose was to project the country.
Chief Executive Officer of Trade Development Authority of Pakistan, Arif Ahmed Khan informed that the Expo would continue for six months and participation of at least 25 million people from across the globe was expected in the event.
