KARACHI: Drama writer, producer, poet and creative consultant Asama Nabeel passed away on Thursday after a prolonged battle with cancer.
Asma Nabeel was a screenwriter, poet, producer and creative consultant. She has written scripts for Pakistani dramas such as ‘Khuda Mera Bhi Hai’ and ‘Khaani’
Asma worked as an advertising consultant in many companies. She worked in several prominent advertising companies including JWT, Orient and Walter Pakistan before she joined film making.
Asma was diagnosed with breast cancer, after which she had to undergo several chemotherapy sessions.  Asma collaborated with producer Sana Shahnawaz to produce the screenplay for the ‘Khuda Mera Bhi Hai’. The drama raised the issue of accepting unisex children in society It starred Ayesha Khan and Syed Jibran as lead actors.
Asma wrote the TV series ‘Khaani ‘which became a popular series and outranked many other drama serials running at the time.It starred Feroze Khan and Sana Javed as the lead actors.The drama received six nominations at the lux style awards 2019.
In 2018, she wrote the hit romantic comedy film ‘Maan Jao Naa’ with Ahsan Raza Firdousii. Asma wrote content that highlighted social issues.  In 2019, she wrote the drama Damsa about child abductions.
Her drama series ‘Surkh Chandni’ also touched the social topic of acid attacks. The story revolved around an acid attack victim played by Sohai Ali Abro. Her drama serial Baandi highlighted the topic of ill-treatment of maids in Pakistan.
Asma was also the COO of Crew motion pictures, a production house that has produced many of her projects. She made her debut in Bollywood by writing lyrics for a song featured in Helicopter Eela, starring Kajol
Asma was a speaker on many social issues. She ran polio awareness campaigns and breast cancer testing. She was a vocal activist and often spoke about breast cancer awareness. Several members of the entertainment industry have expressed their condolence messages on social media.
I cant believe this ….you went too soon asma !!!! Allah Darjaat buland kare …Aameeen pic.twitter.com/IjxxrTsD4v
— Fahad Mustafa (@fahadmustafa26) July 1, 2021
The saddest news ever. Asma Nabeel has passed away.
I hope at such a moment amidst prayers for the departed, we remember how short life is.
She was a wonderfully positive person and I’m so proud to have worked in a serial written by her.
Thank you #asmanabeel— Mansha Pasha (@manshapasha) July 1, 2021
Another terrible news to wake up to. Veteran writer Asma Nabeel lost her battle to cancer today. Asma was a brave, strong woman and very very talented. I’m gutted, we’ve lost a pure and beautiful soul.
Rest in power, Asma. You’ll be missed. ???? pic.twitter.com/Kyew5eq1Te
— Mahwash Ajaz ???????? (@mahwashajaz_) July 2, 2021
A very very sad news… she was not just a friend but one of the most creative people in the country. I still remember her expressions when I asked her about that song in Helicopter Eela and she smiled that yes, I wrote it! You will be missed #Asmanabeel … gone too soon! pic.twitter.com/VnG89E1bgL
— Omair Alavi (@omair78) July 1, 2021
After Anwar Iqbal sb’s demise got another shock to know #AsmaNabeel a great screenwriter & poet is no more. Met her for the first time on my show, and while she spoke about her fight with cancer was amazed at her courage. Not everyone has as attractive a personality as hers???? pic.twitter.com/Un7Ls0N2Gc
— Shiffa Z. Yousafzai (@Shiffa_ZY) July 1, 2021
#AsmaNabeel, you #warrior! Gone too soon…we were to witness your exceptionally written dramas many times over. May Allah grant you Jannah ul Firdous. Ameen ???????? pic.twitter.com/BwbrnJt90z
— Adnan Siddiqui (@adnanactor) July 1, 2021
