ISLAMABAD: Special Assistant to Prime Minister (SAPM) on Overseas Pakistanis Sayed Zulfikar Bukhari has announced that Pakistan would launch ‘Brand Pakistan’ to promote the tourism industry as a customized brand.
In a statement, Zulfi Bukhari, who also serves as the Chairman of the National Tourism Coordination Board (NTCB), announced that Pakistan would get 25 to 30 five stars international standard hotels and motels in coming years “as tourism is a priority of the present government”.
“An e-portal to inform tourists about the hotels’ ratings, weather, traffic and other information regarding tourist destinations in the country had also been prepared,” the Special Assistant informed.
He further informed that a National Tourism Strategy from 2020 to 2030 has been formulated a five-year action plan (2020-25) has also been introduced.
“In order to boost the tourism industry, improvements in infrastructure such as better hotels, transportation, improved recreation facilities alongside an improved security situation are the essentials,” he added.
