In a surprising turn of events, major automakers in Pakistan, including Toyota, Honda, Kia, and Suzuki, have engaged in a fierce price war, slashing the prices of several popular models. The move comes as a response to recent regulatory changes and intense market competition, driving down costs for consumers.
The most notable reduction comes from Kia, which has cut the price of its KIA Stonic model by a staggering 24%, equivalent to 1.5 million rupees. Following closely behind is Suzuki, with a 13% decrease in the price of its Swift GLX CVT variant. Toyota and Honda have also joined the fray, albeit with more modest reductions of 3% for their Yaris 1.3 CVT and Honda City CVT models, respectively.
What is particularly striking is that despite the varying magnitudes of price cuts, the post-reduction prices of all four cars now fall within a narrow range of Rs4.69 million to Rs4.77 million. This deliberate alignment is aimed at remaining below the ex-GST price cap of Rs4 million, a regulation introduced in March 2024.
This price war can be traced back to regulatory changes implemented in March 2023, which saw a significant increase in GST for cars with engine capacities exceeding 1400cc, as well as all SUVs. While Toyota, Honda, and Suzuki’s models remained unaffected by these changes, Kia’s Stonic found itself at a disadvantage due to its categorization alongside SUVs.
However, the regulatory landscape shifted once again in March 2024, with the introduction of a cap on GST at 25% of the ex-GST price of Rs 4 million. This amendment leveled the playing field, prompting Toyota and Honda to marginally reduce prices on their top variants to ensure compliance. Kia, seizing the opportunity to regain lost ground, made the bold move of significantly slashing the price of its Stonic model to fall within the new limit. Sensing the competitive pressure, Suzuki followed suit by reducing prices for its Swift top variant.
The question now arises: will Toyota and Honda further decrease prices on their Yaris and City models to maintain competitiveness against the aggressively priced Stonic and Swift?
With consumers poised to benefit from these price reductions, the automotive market in Pakistan is witnessing unprecedented competition as manufacturers vie for market share and customer loyalty in this new regulatory landscape.
