WhatsApp is rolling out its new Channels feature to more users. The one-to-many broadcasting capability will now be available in more than 150 countries, according to the messaging app owned by Meta.
WhatsApp first debuted Channels in June, but only certain companies in Singapore and Colombia could use it. With WhatsApp’s Channels feature, you can get updates from businesses, organizations, and artists, like The Verge (you can subscribe to our channel by clicking here), just like with the messaging software Telegram. The broadcast channels feature was introduced by Instagram earlier this year.
Meta claims thousands of new organizations and celebs are coming to Channels, ranging from the MLB to Olivia Rodrigo. As part of its expansion, you should now get recommendations of accounts to follow based on your location and their popularity.
Other updates include the ability to provide feedback with emojis and letting channel admins to edit their Updates for the entire 30 days before WhatsApp automatically deletes them. Arguably, the most helpful new feature for community building is that any Update you forward to friends will now link back to the original channel. WhatsApp is launching its own channel, as well, to share future updates as they come.
