A famous lingerie company Victoria’s Secret has decided to move its focus from ‘angels’ supermodels as it has just launched a campaign with high-profile women known for their accomplishments.
The lingerie and comfort wear company recently said goodbye to the models, who have famously walked down the runway for years.
According to the New York Times reports, a campaign with high-profile women known for their accomplishments rather than their figures. Soccer star Megan Rapinoe, freestyle skier Eileen Gu, model and advocate Paloma Essler, actress Priyanka Chopra Jonas, transgender model Valentina Sampaio, model and South Sudanese refugee Adut Akech and photographer Amanda de Cadenet are among those to spearhead the campaign, according to the outlet.
The women will work with the retailer to redefine what the word “sexy” means as the company faces competition and pressure to be inclusive of women with various body types – not to mention internal strife.
Through this development, Victoria’s Secret hopes to become a global “advocate” for female empowerment, their chief executive Martin Waters said, per the Times.
“When the world was changing, we were too slow to respond,” said Waters. “We needed to stop being about what men want and to be about what women want.”
The women included in the new campaign will be known as the VS Collective and will focus on advising the brand, appearing in ads, and promote the retailer on social media.
