Famous singer The Weeknd has teamed up with Binance to launch over first-ever ‘Crypto-Powered’ concert.
Abel Makkonen Tesfaye, known to many as ‘The Weeknd’ and Binance, who will be an official sponsor of his hew global tour, “After Hours Till Dawn,” will both be featured in the concert.
To mark the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, which is administered by @wfpusa.
— Binance (@binance) June 2, 2022
The world tour is slated to begin this summer. This will be the first-ever concert tour, where Web 3.0 technology will provide a better experience for fans during the singer’s live performances on stage. This will help the exchange to create a special NFT collection for the singer’s tour and merchandise that will feature both The Weeknd and Binance.
Aside from that, Binance will make a donation of $2 million to the XO Fund, which The Weeknd set up earlier this year as a Global Goodwill Ambassador for the WFP – the UN World Food Program. Binance and The Weeknd are also going to create a separate collection of NFTs in order to donate 5% of the profits from its sales to the XO Fund.