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‘The Marvels’, the superhero sequel has officially become the lowest-grossing installment in the history of the Marvel Cinematic Universe.
The comic book tentpole is running out of steam with $80 million in North America and $197 million globally, after four weeks on the big screen.
There would typically be optimism that attendance could rebound over the busy holiday season, but Disney apparently doesn’t expect that to be the case because it won’t be reporting the movie’s weekend box office results any longer.
The studio wrote in a note to press, “With ‘The Marvels’ box office now winding down, we will stop weekend reporting of international/global grosses on this title.”
The film isn’t leaving theaters just yet, and the $220 million-plus budgeted tentpole is expected to play through New Year’s. However, this memo signals that “The Marvels” is not expected to generate notable coinage during the rest of December. Over the weekend, the movie tumbled to 11th place on box office charts with just $2.4 million in its fourth outing.
“The Marvels” opened on November 10 with $46 million domestically to land the worst debut in the MCU. With an early end to the theatrical run of “The Marvels,” 2008’s “The Incredible Hulk” ($264 million, not adjusted for inflation) is no longer the lowest-grossing entry of the series.
Directed by Nia DaCosta, the action movie spotlights a trio of Spandexed heroes Brie Larson as Captain Marvel, Teyonah Parris as Monica Rambeau, and Iman Vellani as Ms. Marvel — who are tasked with saving the universe from forces that seek to destroy it.
“The Marvels” is also the first Marvel film that failed to cross the $100 million mark at the domestic box office. This means the sequel’s entire big screen run didn’t come close to matching the opening weekend of its predecessor, 2019’s “Captain Marvel” ($153 million debut).