Singer Pharrell Williams has become creative director, a job which was previously held by renowned designer Virgil Abloh, the first Black artistic director at Louis Vuitton, who died of cancer in November 2021 at the age of 41.
Pharrell Williams is a songwriter, rapper, producer, designer, and philanthropist. Williams’ first collection will be revealed in June during Men’s Fashion Week in Paris. But he’s no stranger to the brand.
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“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director,” said Louis Vuitton Chairman and CEO Pietro Beccari. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”
The 13-time Grammy winner and two-time Oscar nominee has decades of experience working with luxury brands, according to the Associated Press and New York Times.
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Williams collaborated with LVMH (Louis Vuitton Moët Hennessy) in the early aughts on sunglasses and jewelry. The sunglasses collection, called Millionaire, remains so popular that shades are listed at more than double their original price on resale sites, and Abloh — a friend of Williams — reissued the line in 2018.
