Sharmeen Obaid-Chinoy, a director who was born in Pakistan and has won an Oscar, has now joined hands with Gucci to direct a video featuring celebrities such as Alia Bhatt, and Julia Roberts.
After directing a few episodes of ‘Ms. Marvel’, Chinoy has steered into a new decade of support for gender equality with the launch of the Gucci CHIME campaign.
Directed by Obaid-Chinoy, the video series features influential figures such as Annie Lennox, Halle Bailey, Julia Roberts, Idris Elba, Alia Bhatt, Serena Williams, John Legend, and Gucci CHIME co-founder Salma Hayek Pinault.
The full list of participants featured in the videos include Aditi Mayer, Bhatt, Amanda Nguyen, Annie Lennox, Ayaka Miyoshi, Ayshka Najib, Bethann Hardison, Cacille Ealy, Chiara Ferragni, Cindi Leive, Daisy Edgar-Jones, Diandra Marizet Esparza, Florence Welch, Bailey, Elba, Jaha Dukureh, Jodie Turner-Smith, Legend, Julia Garner, Roberts, Marco Bizzarri, Maryangel Garcia-Ramos, Mona Sinha, Neda Semnani, Paula Avila-Guillen, Sabrina Elba, Pinault, Samira Nasr, Serena Williams, Sima Bahous, Sinéad Burke, Tanya Compas, Valkyrae, and Vee Kativhu.
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In the clip, it can be seen that many celebrities come together to share their perspectives on equality and contribute to the campaign’s mission. The Saving Face maker shared the video on her Instagram.
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Gucci collaborated with Obaid-Chinoy to create 35 videos that continue to amplify the voices advocating for gender equality. These videos, available for streaming on Gucci’s social channels and YouTube account.
The Gucci CHIME campaign was founded ten years ago by Gucci, Beyoncé Knowles-Carter, and Pinault. Over the past decade, Gucci CHIME has raised an impressive $21.5 million, impacting the lives of 635,000 girls and women through more than 500 projects across 92 countries.
